Persuasive Memo

COM140 Week 5 CheckPoint: Persuasive Memo

Recall the characteristics of persuasive communication as well as the personal example you noted in DQ 1. As you compose your memo, remember to address any questions or objections the committee members might have.

• Resources: Appendix A, Persuasive Messages, Model Documents Gallery, and Writing for Your Reader Checklist

• Due Date: Day 5 [Individual] forum

• Review the Week Five reading Persuasive Messages.

• Review the sample memos in the Model Documents Gallery at

http://www.bedfordstmartins.com/modeldocs/business.htm

• Write a 200- to 300-word persuasive memo to one of the committee members noted in Appendix A. In your memo, convince the committee members the service you chose for your final project is needed.

• Review the Writing for Your Reader Checklist at

http://bcs.bedfordstmartins.com/axia/write_audience.html to ensure you have followed the guidelines for communicating effectively with your audience. If you cannot answer yes to every question, revise your message before submitting it.

• Post the CheckPoint as an attachment.

Summation

1.  Write one memo to one committee member (your choice, but make sure it is a committee member from DigiFast) and convince the member to pick your service (final project) for the River View Plaza. - Charlotte Alexander, the founder and owner of DigiFast. She has a master’s degree in computer engineering and has spent 20 years working in IT industries. Charlotte is interested in efficiency and company growth.

2.  Use the Rubric as a checklist to make certain the assignment is complete.

3.  Everyone has a final topic now, either you chose it yourself or it was assigned.

4.  Attach the CheckPoint to a post in your IF.

Charlotte Alexander, the founder and owner of DigiFast. She has a master’s degree in computer engineering and has spent 20 years working in IT industries. Charlotte is interested in efficiency and company growth.  – 200-300 words.  Convince service is needed.

Date: June 7^th, 2009

To: Charlotte Alexander, Owner
From: Susan Eldridge, Special Projects Manager
Subject: New company to occupy vacancy space in the building

Good Morning,

                I have a wonderful idea on a new service we can invite to occupy a space on the 1^st floor of our building.   This company added to the building will make our building more appealing to new companies, while enhancing the current employee’s mood and general excitement to come in to work every day.  My proposal is for a cafeteria company, such as Aramark, to integrate into our building.   Aramark is a fully-operational cafeteria company.  They take on all costs of building, stocking and supplying materials for the day to day running of their cafeteria.  An independent survey conducted on our DigiFast employee’s on how they feel on a café being added to the building, 90 percent said they would welcome one, while 10 percent said they did not care either way.  Of the 90 percent who would welcome one, 75 percent said they would use the café on a regular basis, while 25 percent said they would only use it occasionally. 

                There are several advantages to having a café located inside our building.  Health, a café will provide healthier food than you can find in our current vending machines or at the local fast food restaurant.  Time, a café in the building will save about half an hour driving time on your hour lunch break.  That is half an hour that can be spent relaxing instead of driving.  Safety, an employee will not have to travel out of the building in the heavy rains during the summer, nor the heavy snowfalls in the winter.  All which will serve to make our employees happier and more likely to enjoy working at our company.   As you know, happy, healthy employees equal productive employees with more stamina to complete their work day adequately and on a timely basis. 

Thank you for your time,

Susan Eldridge
seldridge@digifast.com