Friday, April 6, 2012

Different Kinds of Messages

COM140 Week 4 Checkpoint


CheckPoint: Different Kinds of Messages

Please Read Each Point Carefully for Full Credit!

Although all business communication shares some common characteristics, differences exist among different kinds of messages. Because writers do not have a second opportunity to create a first impression, planning what to say and how to say it is an essential first step in successful business communication.
Resources: Appendix A, Writing Different Kinds of Messages, the River View Plaza
Digital Story printed transcript, and Model Documents Gallery
Due Date: Day 5 [Individual] forum
Review the Week Three reading Writing Different Kinds of Messages to determine the most appropriate type of communication for different types of messages.
Write one or two paragraphs in which you address the following points regarding your final project: What kinds of unwanted reactions might you encounter when trying to convince the business committee to accept your proposal for a new service? What steps can you take to ensure you convey the purpose of your message to the audience?
Review appropriate and inappropriate email samples in the Model Documents Gallery at
Draft an informative email to one person on the committee and a positive email to another person on the committee. In the emails, explain the purpose of your presentation. Explain how these two emails differ.
Post the two messages, the possible unwanted reactions, and the explanation of the difference between an informative and positive email as separate attachments.


Summation

1.  Use your Week 1 CheckPoint for this assignment. If you don’t have a Week 1 CheckPoint, write one up because you’ve all been assigned a final topic.
2.  Write one or two paragraphs about the possible unwanted reactions from the committee members regarding your final topic proposal.
3.  Write what steps you can take to make sure you convey the purpose of your message to the committee members.
4.  Write an informative email to any one person on the committee. Explain the purpose of your presentation.
5.  Write a positive email to any other person on the committee. Explain the purpose of your presentation.
6.  Write a paragraph explaining the difference between an informative email and a positive email.
7.  Use the Rubric as a checklist to make certain the assignment is complete.
8.  Attach the two different emails and the two different write-ups to separate posts.

Unwanted reactions, steps to convey message.

     One possible unwanted reaction from the committee members that I can foresee would be boredom during my presentation.  Another would be confusion as to how my idea could be beneficial.  Concern about the cost to DigiFast or the other building occupants would be another.  Some committee members may be concerned for security for DigiFast’s secrets. 
I would take several steps to convey my message.  I would make sure to include positive points on all issues that each committee member might have.  I would keep a positive tone throughout my presentation.  I would highlight the benefits to not only DigiFast but to the entire building.   Since the presentation is visual I would include pictures and clipart that portray positive emotions and actions.  I would be prepared for any questions that any committee member has.  I would include answers to as many expected questions as I could.  One more step I would take to convey my message would be to make sure my text is readable to all. 


Two emails, explain purpose of presentation.  Explain difference.                                                                                                                                                                           
·         Informative email to manager, Mark Jackson -- Mark Jackson, your manager: Mark was recently recruited from a major video marketing company. He has an MBA from a prestigious university and two years’ work experience. Mark cares about the bottom line—he favors creativity as long as profit does not suffer.

·         Positive email to facilities manager, Steve Taylor -- Steve Taylor, facilities manager: Steve is responsible for overseeing the day-to-day maintenance of the building, as well as renting available space to companies compatible with the businesses in the building. Although he is friendly and easygoing, Steve expects a job to be done right.


Hello Mr. Taylor
Facilities Manager

        I am Susan Eldridge, DigiFast’s Special Project Manager.  I am responsible for overseeing all special projects for DigiFast.  I have a great new idea for a company to occupy a space on the first floor that will benefit the entire building.  We are all aware there are many unoccupied spaces in the building.  Since you are the individual responsible for renting out spaces, I have a presentation I would like to show you and the rest of the building business committee.  The presentation will show you why I believe my idea will be beneficial to the building as a whole, and will attract more businesses to the building. 
Sincerely,
Susan Eldridge
seldridge@digifast.com



Hello Mark
DigiFast manager
        This is Susan Eldridge, DigiFast’s Special Project Manager.  As you know, I oversee all special projects for Digifast.  I have a presentation I would like to submit to the building business committee about a new idea I have on a company that we can get to occupy a space on the bottom floor.  It will increase moral among our employee’s along with the rest of the building.  It will not cost DigiFast anything but my time to present my idea. 
Thank you,
Susan Eldridge
seldridge@digifast.com



There were a couple of differences between my two emails.  On my positive email, I used a more formal greeting.  I used specific language to convey excitement and positivity when speaking in my email.  In my informative email I used a more normal tone, kept it very short and straight to the point.  For my manager I used a more informal greeting.  In both emails I made sure to include something each one could relate to according to the introduction paragraph given to me on the committee members.

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